Who is this guide for? How will it help?

How will this guide help?

Words are powerful. Getting them right influences how successful we are in winning new business, strengthening relationships with the media and attracting the best talent.

The way we write marketing and internal communications is very different from the way we write legal documents. In contracts, agreements and so on, we want words to define, delineate and specify. In marketing and internal communications their role is to engage, explain and persuade.

In this guide, you’ll find tips and examples to help you:

  • communicate your business area’s key messages with clarity and impact
  • write with a confident voice that reflects our firm’s distinctive personality
  • write effective content for specific types of communication
  • find answers to style questions – so that readers see consistency across  the firm.
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  • This guide is for anyone who writes or contributes to our client, marketing, PR or employee communications.
  • It applies to anything written in English.
  • It applies to all communication for digital or print, for internal or external audiences.
  • This short guide cannot be fully comprehensive, but should give you a good feel of Taylor Wessing's style and key rules to achieve impact and consistency.
  • This guide does not relate to legal drafting, correspondence or documents generated in the course of providing
    legal services.
  • You can find separate house style guidelines for legal services communication on the intranet.