Who is this guide for? How will it help?
Developing and communicating key messages
What are voice and tone?
Taylor Wessing's brand voice
What does that mean when we write?
Guidelines for good writing
Using style guides
Taylor Wessing's style guide
Using plain English
Where to go for guidance
Taylor Wessing's
brand voice
When we write, we use four tonal characteristics that reflect our brand.
1. Bold
We are confident in the way we state our point of view.
2. Progressive
We find new ways to express creative ideas.
3. Friendly
We’re warm and friendly. Our empathy with people comes across when we write.
4. Clear
We keep things simple and get to the point fast. Making it easy for people to understand.