Taylor Wessing's style guide

T

Taylor Wessing

The Taylor Wessing name is the most important part of our verbal identity. Never abbreviate it when writing for an external audience – even in an email.

√ Taylor Wessing

x TW

We are one firm with joint expertise. So when you are talking about the firm:

  • ‍use Taylor Wessing, international law firm
  • ‍firmwide means Taylor Wessing globally
  • ‍international means all markets (not just those outside your country).

We work in sector groups (not industry groups).

When referring to an office or country, it’s Taylor Wessing followed by a comma, then the name of the office.

√ Taylor Wessing, UK

x Firmwide (if referring to just the UK)

√ Life sciences sector group

x Life sciences industry group

√ Taylor Wessing, Cambridge

x Cambridge

Telephone numbers

Telephone numbers need to conform to the international standard like the examples below. Format them for click and call. Remove brackets and dashes.

√ +44 20 XXXX XXXX

√ +971 4 XXX XXXX

x +44 (0)20 XXXX XXXX

x +971-4-XXX-XXXX

That or which?

If removing the words that follow would change the meaning of the sentence, use that. Otherwise, which is fine.

√ The patents, which are developed in the UK, result in these revenues.

x The patents that are developed in the UK result in these revenues.